About Us


After many years of research, it has become clear that plastics cannot be avoided, but it is nearly impossible to recycle them in a reasonable volume. Instead of making big promises about being a plastic-free company, we're Lucid and Real: A sustainable home goods and accessories boutique offering high-quality yet environmentally responsible alternatives to conventional plastic items. Every product you purchase has been meticulously researched for its environmental impact—from shipping materials (which are biodegradable) to shopping bags (made out of 100% cotton). If there are any unavoidable uses of plastic present in our items, then rest assured, we've invested a great deal of time and research into finding exactly what we’re using and why we’re using it while ensuring to reduce single use plastic items.  After all, we want to make sure you can fall in love with us guilt and worry-free.